Yokohama wins Subaru Supplier Award
In the USA, Yokohama Tire Corporation has been recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (225/40R18 88V) tyres on the Impreza.
According to SIA, the criteria for the Excellent Performance award is “achievement of SIA targets for safety, quality, cost and delivery.”
The AVID S34P is an all-season passenger car tyre that reportedly offers “higher fuel efficiency while also providing superior drivability and safety”. The tyre was developed by applying the basic design and materials technology used in Yokohama’s BluEarth global tyre brand.
“We have a very long and successful history being a Subaru supplier,” said Andrew Zeisser, Yokohama’s vice president of OEM sales. “We’re extremely proud they have bestowed this honour upon Yokohama.”