Cooper Tire continues US baseball sponsorship
For the sixth consecutive year, Cooper Tire & Rubber Company will sponsor professional baseball teams across the USA. The 2017 season will include sponsorship of ten teams – the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals.
“As an American company since 1914, Cooper is proud once again to support America’s favourite pastime through sponsorship of these great teams,” said Laura Goetz, Cooper’s senior advertising manager – North America Tire Operations. “We are pleased to continue to help bring great baseball action to fans across the country while also showcasing the Cooper brand and supporting our loyal Cooper dealers through promotions in their local markets.”
Cooper will be prominently featured in a mix of promotional efforts surrounding the teams including exposure in stadium areas and on in-stadium video screens as well as through local market radio, social media, digital and print media. sg