South Korean tyre makers can once again compete head-to-head on the baseball field, with Kumho Tire resuming its sponsorship of the Kia Tigers after a four-year hiatus. It joins Hankook Tire, sponsor of the Doosan Bears, in the top-level KBO League.
Yokohama has been a sponsor of the Los Angeles Angels baseball team since 2011 and the tyremaker’s corporate logo will again be featured prominently in left centre field, where three-time American League MVP Mike Trout plays.
Westlake tyre has struck a sponsorship deal with Major League Baseball’s San Diego Padres for the 2018 and 2019 seasons together with its US distributor, Tireco Inc. The sponsorship includes a signage package, on-site activation and hospitality opportunities for dealers and VIPs, aiming to improve the brand image and brand influence in the local market.
Yokohama Tire Corporation’s sponsorship of US Major League Baseball team the Los Angeles Angels extends to a full decade with the signing of a further agreement covering the 2018 to 2020 seasons. The new three-year agreement continues a partnership that began in 2011. Under the agreement, the Yokohama logo will be displayed at the Angels’ home stadium.
For the sixth consecutive year, Cooper Tire & Rubber Company will sponsor professional baseball teams across the USA. The 2017 season will include sponsorship of ten teams – the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals.
Nexen Tire is increasing its sponsorship of Major League Baseball in the US this year by partnering with a third team. The tyre maker has announced sponsorship of the Pittsburgh Pirates for the 2016 season, and its continued partnership with the Texas Rangers and LA Angels. Its sponsorship of the LA Dodgers and Detroit Tigers concluded at the end of the 2015 season.
USA-based Sumitomo Rubber Industries subsidiary Falken Tire Corporation has entered into a multi-year marketing agreement with Major League Baseball (MLB). This partnership is Falken Tire Corporation’s first deal with a professional sports league; for the past 30 years it has focused on motorsports marketing.
US baseball team the Boston Red Sox has an official tyre, and that tyre is Toyo. Under a multi-year agreement, the tyre maker will be represented on signage at Fenway Park, home of the Red Sox, and holds the right to use the official tyre designation in its marketing.