Takaharu Fushimi returns to US as Yokohama CEO

Takaharu Fushimi, a managing corporate officer with Tokyo-based The Yokohama Rubber Co, Ltd. (YRC), has returned to the US to assume the post of CEO for Yokohama Corporation of North America (YCNA).

In this new appointment, Fushimi will be responsible for the strategic operations in North America, as well as oversight of the multiple subsidiaries and business units responsible for sales and marketing, OE business and manufacturing.

This is Fushimi’s second assignment in the United States; he was CFO at one of YCNA’s subsidiaries, Yokohama Tire Corporation (YTC), before returning to Yokohama’s global headquarters in Japan in 2007. He subsequently assumed various executive posts, including his most recent one as head of OE tyre sales & marketing division for YRC.

YCNA and YTC are headquartered in Fullerton, California.