Tag: World Cup

Nokian Tyres – sponsoring the ‘other’ World Cup

Nokian Tyres – sponsoring the ‘other’ World Cup

13th July 2018 | 0 Comments

This weekend either France or Croatia will be taking the World Cup trophy home, and football superstars such as Ronaldo and Messi will have to be content with watching the action on television. But should their hankering to take part in a football world championship prove strong, there’s still time for them to travel to Hyrynsalmi, Finland. Starting today, this sparsely populated patch of nowhere is hosting the Nokian Tyres Swamp Soccer World Championships.

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Semi-finals, motorways and World Cup coincidences

11th July 2018 | 0 Comments

As fans cheer on the England squad’s bid for World Cup semi-final glory this evening, the country’s busiest roads will be much quieter than the normally would be midweek at 7pm. Highways England says a brief analysis of traffic on each of the England match days to date, comparing an hour before kick-off to two hours after, shows that during the games demand reduced by up to 33 per cent.

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Continental to discontinue football World Cup sponsorship

Continental to discontinue football World Cup sponsorship

15th July 2014 | 0 Comments

According to a German newspaper, Continental plans to step down as a World Cup sponsor. The Hannoversche Allgemeine (HAZ) writes that in future the tyre maker intends instead to solely sponsor regional confederations, such as Europe’s UEFA. This change to the company’s multi-million commitment is also said to apply to the next World Cup. “We have nothing more to do with the coming events in Russia 2018 and Qatar 2022,” the newspaper quoted a Continental spokesperson as saying.

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Continental onside with World Cup edition tyres

Continental onside with World Cup edition tyres

10th July 2014 | 0 Comments

Germany’s contribution to this year’s World Cup hasn’t just been some spectacular football and a memorable 7-1 victory over the host nation in the semi-final; sponsor Continental has produced three World Cup-themed tyres to mark the event. Each of these limited edition products feature stylised footballs and the FIFA World Cup logo on the sidewall – but unfortunately, none are available for sale here.

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Sand, samba and sport – Continental catches World Cup fever

Sand, samba and sport – Continental catches World Cup fever

18th June 2014 | 1 Comment

What do you do if you’re a World Cup sponsor and it isn’t feasible to fly all your customers over to Brazil? You can always bring Brazil to your customers. This is the approach Continental has taken, and over a three-week period the tyre and automotive systems manufacturer is inviting dealers and other guests to its own slice of South American paradise, some 30 miles north of the German city of Hannover.

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Autoparts World Cup promotion

17th June 2014 | 0 Comments

World Cup fever has arrived at Autoparts UK. The motor factor group has just launched a ‘World Cup-themed’ summer promotion that gives customers the chance to earn SportsDirect.com and Matco tools vouchers. During the World Cup promotion, customers can earn a £5 voucher with every order over £99, a £10 voucher with any order exceeding £129, a £20 voucher with any order over £155 and a free international football shirt of their choice when they spend more than £349.

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