Continental extends European football sponsorship

6th February 2014 | 1 Comment
 
Continental extends European football sponsorship
Nikolai Setzer says Continental is “focusing squarely” on football as a communications platform

Football is Continental AG’s sponsorship medium of choice for its Continental tyre brand, and the German manufacturer has added to its existing agreements covering the 2014 FIFA World Cup in Brazil and UEFA EURO 2016 in France with a further UEFA deal. The agreement with European football’s governing body includes touchline advertising at European Qualifiers for UEFA EURO 2016 and the 2018 FIFA World Cup in Russia, and a presence on www.UEFA.com, the official website for the European Qualifiers. Continental will also enjoy a significant rights package at the UEFA Under 21 Championship 2015 and 2017, UEFA Women’s EURO 2017 and UEFA Futsal EURO 2014 and 2016 tournaments.

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