Conti giving football fans a ‘piece of Brazil’

26th March 2014 | 0 Comments
Conti giving football fans a ‘piece of Brazil’
Fuleco features prominently in the ‘Road to Rio’ roadshow

FIFA World Cup sponsor Continental Tyres has embarked on a national roadshow that aims to take a little piece of Brazil to football fans across England. For this ‘Road to Rio’ campaign, the tyre maker has teamed up with Isuzu Truck (UK), which has donated an Isuzu Grafter 3.5 tonne truck to transport Fuleco, the official Brazil 2014 mascot, from town to town. The roadshow began in Liverpool on 11 March and was launched by former Liverpool and England striker Robbie Fowler, a Road to Rio Ambassador for Continental Tyres. Road to Rio will continue until 11 May.

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Category: UK News

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