Last year, Michelin North America, Inc. and the registrar at the National Day Calendar introduced National Check Your Wipers Day, reminding US drivers to regularly check their windscreen wipers. This year, the concept has gone international, with Michelin expanding the annual reminder date to Canada and Europe.
Running from 7 November until 16 December, original equipment (OE) wiper blade manufacturer Trico is launching a Christmas-themed scratchcard competition through its five UK & Ireland distributors. All Trico wiper blades purchased give customers a chance to win.
Denso is an original equipment (OE) manufacturer of wiper blades, supplying many of the world’s vehicle manufacturers, including Ferrari, which has been a Denso customer for more than 16 years. Its products are also available to the independent sector through the company’s aftermarket division. “To ensure that independents always have access to the products they need, Denso Aftermarket has recently added a number of new-to-range (NTR) additions to the already comprehensive OE wiper programme,” said Denso Europe, Pan European Strategic Marketing Manager, Fatiha Laauich.
Trico has revealed its new UK distributor – Pearl Automotive – through which all Trico products are now available, including its Flex, Exact Fit and Neoform lines. For nearly 50 years, Pearl Automotive has been a major distributor of workshop consumables to the aftermarket, supplying national accounts, buying groups and independent motor factors.
Wiper blade manufacturer Trico has produced hundreds of fitting videos on its YouTube channel. The videos, created over the last nine years, help technicians and motorists to fit wipers blades with ease. While wiper blades are perceived as a relatively easy product to fit, many drivers still struggle, which creates an obvious revenue stream for workshops to capitalise on. However, even some technicians find wiper blades tricky, which is why Trico created a wealth of fitting videos to refer to the brand’s YouTube channel.
Wiper blade manufacturer Trico has produced hundreds of fitting videos on its YouTube channel. The videos, created over the last nine years, help technicians and motorists to fit wipers blades with ease. While wiper blades are perceived as a relatively easy product to fit, many drivers still struggle, which creates an obvious revenue stream for workshops to capitalise on. However, even some technicians find wiper blades tricky, which is why Trico created a wealth of fitting videos to refer to the brand’s YouTube channel.
Hella has released a video showing the quality control and test procedures its wiper blades go through to ensure they are able to deliver the day-to-day performance in the face of harsh weather conditions.
Autogem has begun 2020 with an exclusive agreement to become sole trade distributor of Michelin Pro-Series Hybrid wiper blades. Autogem said the new addition to its portfolio fits its philosophy of assisting its installer partners with industry-leading products which save time, improve engagement and increase revenue streams. Examples of this can also be seen in Autogem’s Groove Glove and i-sensor TPMS tools, which the company states are amongst the fastest selling universal TPMS solutions anywhere.
Excel Automotive Group (EAG) has agreed terms with A1 Motor Stores for the distribution of its own-branded wheel bearing kits, Suplex coil springs and Champion wiper blades.
Rear wiper blades should be changed just as frequently as the blades at the front-end of the vehicle, according to the experts at Trico, an original equipment (OE) manufacturer and supplier of wiper blade systems.
Trico has signed a distribution agreement with Optimal UK. The wiper blade company will supply the Exact Fit, Flex, Neoform and TX ranges to Optimal’s network. The original equipment (OE) manufacturer and supplier states that Optimal UK’s commitment to delivering premium quality products with fast and efficient customer service is “a perfect match for the Trico ethos.”
Trico has joined forces with Mafco Autobar to launch a sizzling summer giveaway, offering customers the opportunity to win fantastic prizes – perfect for the hot weather – and everyone’s a guaranteed winner when they purchase Trico wiper blades via Mafco Autobar.
Trico has partnered with Marathon Warehouse Distribution, enabling motor factors to have same-day access to original equipment (OE) quality wiping products from the Trico Flex and Exact Fit ranges.
Trico and Leamoco started working together in May last year, since which time the companies report sales growing month-on-month, with garage customers continuing to ask for Trico wiper blades. Trico is a recently re-approved supplier to the Independent Motor Factor Association (IFA) of which Leamoco is a longstanding member.
Trico has predicted “significant growth” in aftermarket wiper sales over the coming months. The company, which claims to be the world’s leading windscreen wiper blade developer and supplier, added that its 2019 marketing programme would give enhanced support for trade and consumer campaigns.
Windscreen wiper blade manufacturer Trico, was delighted to provide almost 100 winners with their prizes following a successful promotion it recently ran with A1 Motor Stores.
Michelin
Denso
Trico
Trico