Nokian Heavy Tyres is once again celebrating an important achievement – an entire year without the occurrence of occupational accidents that led to absence. praises Marko Oksanen, production engineer for Nokian Heavy Tyres, describes an accident-free 2020 as “an extremely important milestone” that the workforce has achieved together.
Winter is the season when Nokian Tyres comes into its own, which is fitting for the world’s northernmost tyre manufacturer, and the company is renewing its comprehensive and versatile range of studded winter tyres. At the beginning of 2021, Nokian is introducing its new flagship products: the Nokian Hakkapeliitta 10 studded tyre for passenger cars and SUVs. A special new addition to this product family is a dedicated version for electric vehicles and hybrids. For the first time, Nokian Tyres is also introducing a model especially tailored for the Russian market: the Nokian Hakkapeliitta 10p studded tyre.
The realm of the Nokian Ground King is growing thanks to the addition of new sizes. By January 2021, Ground King will rule over 20 subjects, with dimensions available for most medium and high-power tractors.
Nokian E-Truck is a 3PMSF-marked tyre range initially launched in 22.5-inch sizes in 2017. Nokian Tyres recently added 17.5-inch fitments and has now announced that the range will further grow to include a 19.5-inch version.
Reija Laaksonen has been appointed Nokian Tyres’ new Head of Global Marketing starting 9 November 2020. She reports to Andrei Pantioukhov, executive vice president and member of Nokian Tyres’ management team.
Rudolf Perner is now heading up Nokian Tyres’ operation in a number of Central European markets. The company recently reported that as managing director of Nokian Tyres GmbH, Perner took on responsibility for operations in Germany, Austria, Switzerland, Denmark and the Netherlands as of 1 August 2020.
Finnish prosecutors have decided to press charges against six former members of the Nokian Tyres plc board as well as past president & chief executive officer Ari Lehtoranta; all were associated with the company in the period between 2015 and 2016. It additionally intends to impose a corporate fine upon the company, to a maximum of 850,000 euros. The prosecutor has also decided to press charges for suspected abuse of insider information against four persons who were employees of Nokian Tyres in 2015. In a statement supplied to Nasdaq Helsinki yesterday, Nokian Tyres stresses that “all persons charged deny their involvement in any criminal activity”
Bridgestone’s Blizzak LM005 tyre has won the Auto Express Winter Tyre Test 2020 beating 205/55 R16 tyres from seven other manufacturers to the top of the table. Auto Express cited the tyre’s performance in the wet as a key factor. The tyre, which boasts an ‘A’ tyre label grade for wet grip across the full range, has secured Bridgestone’s first Auto Express test win and follows on from a series of improved results in recent times. However, there were strong performances from Hankook’s Winter i*cept RS2 (2nd) and Michelin’s Alpin 6 (3rd). At the same time, we have to note that Hankook Goodyear and Dunlop each won individual categories as well as Bridgestone, of course. Looking forward, Continental’s TS 870 has to be described as the one that got away because it’s market-beating performance couldn’t be counted owing to the fact that the Covid-19 pandemic has delayed the new tyre’s release for a year.
Effective immediately, Anna Hyvönen, SVP Nordics and Vianor and member of Nokian Tyres Management Team, has been appointed SVP North America, Nordics and Vianor. The shift was precipitated by the departure of Mark Earl, who had been Nokian Tyres SVP Americas, who has decided to leave the company to “pursue other career opportunities”. Tommi Heinonen, Head of Sales, North America, will start reporting to Anna Hyvönen.
Nokian Tyres has shifted away from its Vianor retail franchise concept in Germany. The Finnish tyre manufacturer said that it is “continuing the close cooperation with our former Vianor dealers in a new, but similarly intensive way under our Nokian Authorised Dealers (NAD) marketing concept.” The move comes shortly after Nokian sold its US Vianor Tire Centers business to Point S, and signifies a move away from the Vianor branding outside the brand’s domestic-plus Nordic region, where Vianor is established with 186 Vianor Equity locations. Anna Hyvönen, SVP, Nordics & Vianor, told Tyres & Accessories that the company is enacting its plans to “optimise” its Central European and North American distribution network via NAD, “focusing on the quality of the partners and providing excellent support and benefits.”
Nokian Tyres has launched the Intuitu agricultural tyre monitoring system (introduced at Agritechnica 2019) in Finland. Nokian Tyres Intuitu uses sensor-equipped smart tyres and a smartphone app to get tyre pressure and temperature data on your phone. Nokian Tyres has launched the Intuitu agricultural tyre monitoring system (introduced at Agritechnica 2019) in Finland. Nokian Tyres Intuitu uses sensor-equipped smart tyres and a smartphone app to get tyre pressure and temperature data on your phone.
As Nokian Tyres reported earlier in the year, it selected Adrian Kaczmarczyk to succeed Esa Eronen as senior vice president of Supply Operations following the latter’s retirement. He officially commenced in this new role on Tuesday after gradually familiarising himself with the company and its business during the past half-year, and also joins the tyre maker’s management team.
Nokian Tyres’ mission statement is to provide motorists with “peace of mind in all conditions,” and Central Europe region SVP Bahri Kurter says Nokian is taking the “all conditions” aspect literally. Interest in products beyond its established winter business has grown in recent years and driven the launch of new summer tyres such as the Powerproof and Wetproof. Now Nokian Tyres is turning its attention to the growing all-season segment.