Harvest time is drawing to a close, but farmers needn’t fear withdrawal symptoms during the colder months. Farming Simulator 22 is due for release on 22 November and will deliver new vehicles, maps, brand, production chains and crops. The Continental brand will be present in the Giants Software game too, with agricultural machinery and supporting vehicles wearing Continental tyres for the first time.
The partnership between Trelleborg Wheel Systems and Giants Software continues for a fifth year with the two firms teaming up in the new Farming Simulator 19 game. Trelleborg has also decided to field an official team in the 2019/20 Farming Simulator League competition.
Trelleborg will display its new virtual reality app at EIMA International 2016 in Bologna between 9 and 13 November on stand A1, Hall 14. The company says the app gives users to see Trelleborg’s best-in-class agricultural tyres in action. Visitors can also experience the challenges of modern agriculture on-stand with the new Farming Simulator 17 video game, of which Trelleborg is the official partner for agricultural tyres.
Partnerships between tyre manufacturers and game software developers are nothing new in motorsport simulations. However the broad range of tyre applications is being increasingly matched – much to the chagrin of the #GamerGate “campaign” – by the breadth of subjects presented in popular video games. Popular franchise Farming Simulator completes the cross-platform release of its 15th iteration this week, and with a large increase in the range of machinery brands presented in-game, publisher Giants Software has upped the ante considerably. Agricultural tyre manufacturer Trelleborg has been selected as the in-game tyre supplier, a partnership that the manufacturer has pronounced itself “delighted” to “associate [its] brand” with. Trelleborg even announced its intention to use the game as part of its stand at forthcoming agricultural exhibitions.