With 400 metres of exhibition space at The Tire Cologne, the team at Hankook Tire has plenty of room to stretch out. Or to present a broad range of products, including its new all-weather car tyre. The world première of this tyre – Hankook is keeping mum about its name – will take place at Stand A050, in Hall 6.1.
The choice of Hungary, home of its European manufacturing base, as the location for this month’s ‘Ventus Experience’ media event underlines Hankook Tire’s growing focus on original equipment supply within the region. In addition to introducing the Ventus Prime³ comfort tyre, during the event Hankook Tire showed the fruits of recent investment in its factory in Rácalmás, and shared how the facility is helping it meet the requirements of European vehicle manufacturers.
The results of a number of comparative tyre tests have been published in various magazines during the last month or so, including in several Auto Bild titles. Hankook Tire has commented on the victory of its Ventus Prime³ in Auto Bild’s annual test of 50 size 205/55R16V summer tyres, and on the second place attained by the Hankook Ventus S1 evo² in the 20-inch (255/35R20 front and 295/30R20 rear) tyre test published in Auto Bild Sportscars.
In the introduction to its 2016 summer tyre test, Auto Bild comments that the range of tyres on offer has never been as large as it is today, and this abundance of choice can be overwhelming for drivers. The publication wishes to “shed light” on the current crop of tyres on the market, and thus assigned its testers the task of evaluating no less than 50 size 205/55 R16V tyres for compact cars.
A successor to Hankook’s Ventus Prime² has been launched in readiness for the European summer. No prizes will be awarded for guessing what the new tyre is called – Hankook has chosen to carry over the successful Ventus Prime name into the range’s third generation. Tyrepress.com will cover this new flagship comfort tyre in detail following a hands-on launch event early next month, however what we can tell you now is that Hankook claims the Ventus Prime³ delivers approximately eight per cent better wet braking and three per cent greater dry braking performance over the predecessor tyre, along with nine per cent more wear resistance.