TyreSafe and the National Motorcyclists Council (NMC) have entered a new partnership to promote safe and sustainable biking. The mutual support between the organisations focuses on the need for extra emphasis on vehicle maintenance and a reduction in the number of avoidable defects identified by the rate of motorcycle MOT failures, surprisingly comparable with that of cars; a third fail their first inspection according to DVSA data. Of all the defects leading to an initial MOT failure, the largest proportion of those classified as ‘dangerous’ are tyres at 29 per cent.
A landmark new study by TyreSafe, Imperial College, London, and National Highways has revealed that more than half of tyres replaced in the UK have illegal or borderline tread depth. The tyre safety charity said the eye-opening data underscores the urgent need for increased awareness and action. TyreSafe published the report on tyre maintenance and safety practices among motorists, which is available to download now, ahead of the country’s Road Safety Week.
TyreSafe has partnered with Brake ahead of Road Safety Week 2023 (week commencing 19 November). TyreSafe said the partnership aims to support Brake’s ‘Let’s talk about speed’ campaign, which challenges drivers and passengers to be open about issues related to speeding. TyreSafe describes the week as a significant platform to raise awareness about the critical importance of safe driving practices and the devastating consequences of speeding. Brake’s 2023 campaign highlights the risks associated with driving too fast and on defective tyres.
TyreSafe chair, Stuart Lovatt, has appeared on two episodes of the Driving for Better Business podcast. Lovatt provided a range of tyre safety insights, covering first the impact of tyre safety on fleet managers, and secondly a look at company cars and grey fleet, with tyres for electric vehicles, part-worn tyres and October’s Tyre Safety Month all discussed. Lovatt gave tips on mitigating risk, saving money and staying safe when driving for work. Both episodes are embedded below, or you can access them on the Driving for Better Business website and via various podcast platforms.
A survey of 2,000 UK car owners conducted online by Research Without Barriers on behalf of Bridgestone generated some damning figures for tyre safety. Of the drivers surveyed, 81 per cent admitted to never checking their tyres, and only 14 per cent described them as the most important safety feature on their cars. Other headline statistics from Bridgestone’s research include 54 per cent not knowing that driving on illegal tyres is an extremely dangerous act, only 31 per cent of motorists admitting to being well informed on road safety matters and just 12 per cent checking their tyre treads once a fortnight, the recommended interval between checks. For more on this story, click through to the consumer tyre advice website from the Tyrepress team, WhatTyre.
TyreSafe has held its annual briefing with a slick online presentation designed to demonstrate its direction under a new chair. Presenting contributions from a veritable rollcall of regional and national road safety and risk management stakeholders, chair Stuart Lovatt and TyreSafe manager Jason Simms detailed the last 12 months of TyreSafe’s activities, which have included a tyre safety demonstration day at Mira, the development of new and existing partnerships with road safety organisations such as National Highways, the Parliamentary Advisory Council for Transport Safety (PACTS), Roadsafe, and several fire and police service representatives, and a range of events in local communities around the country. Lovatt explained how TyreSafe’s work is of crucial importance to the Safe System Approach, the widely accepted strategy on reducing the number of fatalities, casualties and incidents on Britain’s roads. Emma Burley, Tyresafe communications lead, also introduced the 2023 Tyre Safety Month Campaign, ‘Be Safe and Save’, indicating another way in which TyreSafe is tweaking its approach in 2023. The campaign emphasises how maintaining the good condition of tyres fitted to cars also reduce costs to motorists, a tyre safety message designed to resonate deeply in the cost-of-living crisis. TyreSafe also unveiled its latest national tread depth survey, conducted with the assistance of members at the point of replacement. Before launching into the briefing, Lovatt and Simms also paid tribute to previous chair Stuart Jackson, who stepped down after 14 years at the helm last year, prior to Lovatt’s election.
TyreSafe has launched its spring tyre safety message, asking drivers, “Do you drive and hope?” The road safety charity wants to spread its message, supported by its ACT acronym, that drivers should check their tyres’ air pressure, condition and tread on a regular basis. Spring is a particularly good time to get this message out, with unpredictable driving conditions due to inclement weather, more heavily laden cars as families travel over the long bank holiday weekends (of which there is one more in 2023 thanks to the coronation of King Charles III), and busier roads.
During Tyre Safety Month, Bridgestone has renewed its plea for motorists to take extra care on the roads. It has created a consumer facing campaign to highlight the importance of checking tyres and launched a new online portal that offers tips and advice on correct pressures and tread depths as well as advice for selecting the right tyre.
TyreSafe has appointed Stuart Lovatt as its new chair. Stuart has worked closely with TyreSafe for many years as part of his previous role as Strategic Road Safety Lead at National Highways and brings with him extensive experience in road safety strategy and delivery at the highest level.
Owing to the fact that TyreSafe now has over 100 active members (many of which are large and/or influential businesses in their respective areas), the organisation is better placed than ever to effect change and there certainly seems to have been progress towards the association’s goal of changing hearts and minds in relation to tyres. As Stuart Jackson said during his presentation at the recent TyreSafe annual briefing, “let’s not talk about it being a commodity, it is a safety critical product”.
The UK tyre industry and various government agencies will forge a closer working relationship following a meeting hosted by PACTs at the House of Commons on 5 November. Both parties are jointly committing to increase efforts to reduce further the number of tyre related casualties which occur each year on the UK’s roads. Those attending […]