As mentioned on Tyrepress.com yesterday, the future of tyre making at the site of Bridgestone’s recently-closed Béthune in France has been secured by a deal signed this month between major European vehicle maintenance and mobility firm Mobivia and French retreading specialist Black Star. With support from Bridgestone, the partners are gearing up to retread car, SUV and light commercial vehicle tyres in Béthune – products that Bridgestone intends to sell through selected retail outlets.
The newly created network will be made up of 160 Bridgestone locations, 240 franchisees and at least eight resale platforms. Bridgestone acquired Ayme & Fils in 2017 and has also been active in France with the Speedy autocentre/fast-fit business since 2016.
Bridgestone has taken a minority shareholding in French tyre retailer Pneus à bas prix. Details of the exact stake the tyre maker has acquired or how much it paid have not been released, however Bridgestone states that the new arrangement reinforces its presence in France and complements the company’s First Stop and Speedy retail operations.
Following the acquisition of all necessary approvals on 28 July, Bridgestone EMEA has completed the 100 per cent acquisition of fast fit network Speedy France. Bridgestone EMEA announced its plan to acquire the French retail chain on 30 May 2016.
Bridgestone has announced its plan to acquire 100 per cent of the car service and tyre retail network Speedy France. The manufacturer intends to use the new acquisition to increase its direct access to end-users in France, one of its core European markets, as well as in other markets where Speedy has a presence. The finalisation of the acquisition is subject to approval by the regulatory authorities; once approved, and the transaction is completed, Bridgestone’s French presence will be expanded to more than 800 retail outlets, contributing strongly to its accelerated growth strategy.
Bridgestone Europe has appointed Timothy Manuel, currently general manager of channel strategy as director replacement sales in the company’s European Consumer Business Unit. Despite having taking on this new role, Manuel remains responsible for Consumer Business Unit channel strategy and the Motorcycle Business Unit at European level. Moving forward, his key focus is said to be the development of the company’s passenger car sales in Europe, working closely with the six different European regions.