Bridgestone’s acquisition of Group Ayme completed

Bridgestone now operates a total of more than 900 First Stop, Speedy and Côté Route retail outlets in France now that the company’s acquisition of Group Ayme and its 104 points of sale has been completed. The deal was finalised yesterday, reports Bridgestone EMEA; the French competition authorities gave clearance and authorised the transaction without any restrictions.

In a statement, Bridgestone writes that “this acquisition supports Bridgestone’s retail vision to become the most trusted provider of tyre and automotive service in every business segment we serve.” Paolo Ferrari, chief executive officer and president of Bridgestone EMEA, states: “This acquisition is another great step forward to fuel Bridgestone’s growth in the region.

“From the first discussions with the Ayme Family it became clear that we share core values of customer service, the same focus on the end user, and that we benefit from the contribution of great professional teams,” Ferrari continues. “Over the years, Groupe Ayme has developed a very solid business, this is due to their outstanding competence in retail management and founded on their unique relationship with the end users through their outlets and affiliates. We will strongly support the implementation of Groupe Ayme’s strategic plan.”

Groupe Ayme managing directors Jean-Luc Ayme and Mathieu Ayme note that, “After more than 100 years in this sector, the time was right for our company to join the world’s largest tyre company. Bridgestone offered us the chance to be part of a successful group, further enhancing our financial strength, while allowing us to continue to develop the business that has been so successful.”

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