As mentioned on Tyrepress.com yesterday, the future of tyre making at the site of Bridgestone’s recently-closed Béthune in France has been secured by a deal signed this month between major European vehicle maintenance and mobility firm Mobivia and French retreading specialist Black Star. With support from Bridgestone, the partners are gearing up to retread car, SUV and light commercial vehicle tyres in Béthune – products that Bridgestone intends to sell through selected retail outlets.
The newly created network will be made up of 160 Bridgestone locations, 240 franchisees and at least eight resale platforms. Bridgestone acquired Ayme & Fils in 2017 and has also been active in France with the Speedy autocentre/fast-fit business since 2016.
Bridgestone now operates a total of more than 900 First Stop, Speedy and Côté Route retail outlets in France now that the company’s acquisition of Group Ayme and its 104 points of sale has been completed. The deal was finalised yesterday, reports Bridgestone EMEA; the French competition authorities gave clearance and authorised the transaction without any restrictions.