Tarsus Group has acquired the TyreXpo series of events from Singapore-based organiser, SingEx. According to the company, the acquisition adds “a complementary brand to the automotive events in the Tarsus portfolio and gives the group access to an adjacent market”. Terms of the acquisition have not been disclosed.
The third edition of Tyrexpo India got underway in Chennai yesterday. The tyre industry show officially opened with a ‘lamp lighting’ inauguration ceremony officiated by representatives from tyre makers, local industry associations and exhibition organiser SingEx-ECI. The show will run at the Chennai Trade Centre until 9 July.
The organiser of Brityrex International 2014, SingEx-ECI International, said that it will seek to take the show “to the next level” following feedback from the 2014 edition of the show. A foundation for increased success has been laid by an expanded programme of informative and engaging discussions in the form of TyreTalk seminars, enhanced product variety, numerous product launches and first time appearances at a UK tradeshow, the organiser said.
Kings Road Tyres was appointed as the exclusive distributor of Aeolus passenger car tyres at the beginning of 2014, and the company has announced the launch of this venture as a focal point of its Brityrex International 2014 activity, presented on its own stand. Primarily known as a distributor of commercial and agricultural tyres, KRT plans to get behind its new PCR product range with a package for retailers, called the Aeolus Valued Partner scheme. KRT says it will offer exclusive and innovative benefits, including an Aeolus-themed merchandising package, to fit out a reception area.
Pirelli has become the first premium brand tyre manufacturer to confirm that it will exhibit at Brityrex International. Pirelli’s direct involvement represents a something of a coup for the British tyre market show, taking place at EventCity, Manchester on 7-9 October. While the show was able to attract Michelin Training Centre in 2012 – a returning exhibitor in 2014 – this year’s Brityrex is increasing its profile with both major and second-tier tyre brands, a fact that organiser SingEx-ECI expects will increase its appeal.
SingEx-ECI, the owner and organiser of Brityrex International, is to sponsor a new award at this year’s NTDA Tyre Industry Awards. The Marketing Initiative Award will recognise originality and creativity in the marketing and promotion of products or services and will extend and complement the existing suite of NTDA awards.
Nankang Tyre UK has secured an 87 square metre stand at EventCity, Manchester for this year’s Brityrex. According to show organisers Singex-ECI, the company plans to use the space as a showcase for the launch of a number of new products that will join its already comprehensive ranges of motorsport, UHP, PCR, 4×4, SUV, commercial, winter and all season products.