Pirelli to exhibit at Brityrex 2014

Brityrex 2014 logo Brityrex 2014 will include the widest range of tyre manufacturers for many years

Pirelli has become the first premium brand tyre manufacturer to confirm that it will exhibit at Brityrex International. Pirelli’s direct involvement represents a something of a coup for the British tyre market show, taking place at EventCity, Manchester on 7-9 October. While the show was able to attract Michelin Training Centre in 2012 – a returning exhibitor in 2014 – this year’s Brityrex is increasing its profile with both major and second-tier tyre brands, a fact that organiser SingEx-ECI expects will increase its appeal.

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