The past 18 months have been “very challenging and unique”, comments Sailun Tyre Europe. But the company now says it is delighted to announce participation in two forthcoming trade shows. The first is here in the UK: In conjunction with Kirkby Tyres, local distributor of the Sailun truck tyre range, the tyre maker will occupy a 125 square metre stand within Hall 4 of the NEC when the Commercial Vehicle Show comes opens in Birmingham on 31 August.
Sailun Tyre is the new global tyre partner of German club FC Ingolstadt 04, which plays in the 2. Bundesliga. The collaboration between the ‘Schanzer’ and the Qingdao, China-based tyre maker is set to run for at least three years and is Sailun’s first professional football sponsorship deal with a German team.
After hiatus last year, the NTDA’s Tyre Industry Awards will be back in 2021, according to the association’s chief executive Stefan Hay.
The Awards are scheduled to be presented to the winners at a ceremony sponsored by Sailun at the NTDA Annual Dinner, which is due to take place on the evening of Thursday 7 October 2021 at the ICC Birmingham, following the daytime Tyre Industry Conference sponsored by GB Tyres Ltd in association with Linglong Tire.
Spanish tyre distributor Grupo Soledad has entered into an agreement with Sailun Tyre that gives it exclusive distribution of the Sailun brand in Spain and Portugal. The distribution agreement was signed by the Sailun Group’s European management and José Pérez, commercial director of Grupo Soledad.
Sailun Tyre has entered into its first major global sports partnership with the start of a new sponsorship agreement with Spanish football club Valencia CF. The tyre maker will serve as an official global partner and official tyre partner for the next three seasons, with the Sailun name displayed on players’ jerseys.