Half a year after launching its flagship Prinx brand in Europe, Prinx Chengshan has debuted Prinx across the Atlantic. It recently brought a swag of products to show off at the SEMA show, including the Prinx Hi Country HT2 urban SUV tyre, R/T HR1 off-road tire, and HM1. The tyre maker is also promoting the Prinx brand in the North American market via a new website, prinxtireusa.com.
Prinx Europe is teaming up with its French wholesale partner Doumerc Pneus International (DPI) at next week’s Solutrans commercial vehicle show and will present highlights from the Austone tyre portfolio. The tyre maker will focus on construction tyres and models certified by inspection body TÜV for regional transport.
On 4 September the 18th China International Tire Expo (CITExpo) officially opened in Shanghai. Tyrepress China was present and found that many well-known tyre companies, including ZC Rubber, Sailun, Prinx Chengshan, Guizhou Tyre, Doublestar, and Jiangsu General have all made appearances at this exhibition and brought their flagship products.
Prinx Chengshan announced its operating conditions in the first half of 2023. The tyre company said that its net profit in the first half of the year was between 285 million yuan (about £31 million; €36 million) and 333 million yuan (about £36 million; €42 million), an increase of about 80-110 per cent over the same period in 2022.
Prinx Chengshan’s 2022 Environmental, Social and Governance Report (ESG Report) tells us that the company employs 6,144 people, manufactures tyres at plants in China and Thailand, and sells these in three main regions – China, North America and Europe. Its key brands are Prinx, Chengshan, Austone and Fortune.
The tyre industry has long been considered a high-energy consumption industry, and manufacturers based in China have therefore been profoundly impacted by their government’s carbon neutrality and carbon peaking policies. Prinx Chengshan comments that Shandong Province, where its factory in China is located, frequently issues guidance to aid qualitative development within the tyre industry.
Prinx Chengshan’s flagship tyre brand has entered the European market in style at a lavish event in Milan, Italy. Hosting tyre distributors and dealers from all around Europe the brand chose the European fashion capital as its launchpad to signify its bullish expectations for the new range, which arrives offering fitments for a comprehensive range of applications, premiumised technologies, and a European marketing strategy openly setting mid-range-plus targets from the off. During a day of driving workshops at Alfa Romeo’s historic La Pista circuit, Tyres & Accessories was able to trial two Prinx tyres fitted to Tesla Models 3 and Y, and Mercedes AMG A Class hatchback and SUV models: the Xnex Sport EV UHP tyre designed for electric vehicle compatibility, and the Quattura 4S all-season tyre. T&A also spoke to several representatives from the brand’s European team about its new products and aspiration to make its mark on the European tyre segment. Look out for full coverage from the event on Tyrepress and in Tyres & Accessories magazine.
Prinx Chengshan will celebrate the European launch of its new flagship tyre brand Prinx next week in Milan. The brand’s tyres will be available for guests to try at La Pista, an historic racetrack located on the former grounds of Alfa Romeo. The three-day event will give delegates insights into Prinx’s brand strategy and market ambitions. Europe CEO Thomas Wohlgemuth is looking forward to the event and promises an entrance that will set out the manufacturer’s stall for its developing European business. “The entire setting is super. Prinx is a force to be reckoned with in the future, true to our brand claim ‘Leave a mark’”.
In addition to two tyres specifically designed for electric vehicles, the first products to arrive in the new Prinx range for Europe include a tyre for the increasingly popular all-season segment. Prinx Chengshan Tire Europe says Prinx Quattura 4S is a “high-performance all-season tyre for petrol and diesel vehicles” that has “earned its (3PMSF) snowflake.” It therefore “delivers excellent safety performance even in difficult weather conditions.”
Prinx is the new flagship brand of Prinx Chengshan Tire Europe and following their public debut at The Tire Cologne in 2022, the market launch of the first Prinx products is imminent. Wholesalers can now order the XNEX Sport and XLAB Comfort, which together are obtainable in a range that covers 45 sizes and 69 articles.
Recently, Prinx Chengshan revealed in its 2022 annual report that it has decided to suspend its Anhui tyre factory project. The tyre maker said that the suspension of investment was due to the domestic and foreign economic situation and the company’s forecast analysis of capacity utilisation. According to the original plan of Prinx Chengshan, the Anhui factory is its second tyre factory in China.
Targeting Generation Z and Millennial drivers, Prinx Chengshan has officially launched its flagship Prinx brand in European markets. The range was specifically developed for our region and includes a launch line-up of six tyre models that, according to the manufacturer, “cover all requirement types in the passenger car and SUV segment” and are suitable for both ICE and electric vehicles. Prinx tyres are available for wholesale from spring 2023.