During the first half of 2019, Manchester-based commercial wheel services company MWheels has been implementing an evolutionary process to change its target. The company has sought to position itself differently within its markets; from a UK wheel distributor campaigning for legislative input on wheel safety, to a European provider of wheels and wheel services designed to make commercial operators more aware of the safety and business implications of fitting and maintaining the most suitable products for their fleets. “The last four months,” chief executive officer Matthew Mardle tells Tyres & Accessories, “have been a big success in following through on the strategies” implemented since the changes in leadership at the helm of the company in January – Mardle was appointed CEO, while company founder John Ellis took up a new position as chairman – and, in the longer term, since the company opened its European operation, MWheels GmbH, in Germany.
MWheels’ technical experts and Michelin Training Centre are working together to further improve overall knowledge of commercial vehicle wheel safety throughout the industry. Based predominantly around hands-on workshop participation alongside traditional seminar lessons, the companies aim to provide in-depth knowledge of the wheel itself, fitting and general maintenance, wheel security, and an understanding of affiliated parts such as axles, nuts and threads.
Eight technicians representing Michelin Auto Professional dealers across the UK and Ireland have become the first to complete Michelin’s new Licensed Retail Tyre Technician course – with a further eight scheduled to take part in July.
The group of 16 are undertaking the two-day course as part of Michelin’s Tyre Academy 2018 – a series of annual events run by Michelin to help advocate dealers retain the best talent within their dealerships.
Delegates from the Michelin Tyre Academy ‘Class of 2016’ flew to the company’s Clermont-Ferrand headquarters for the third and final module of the training course, and were rewarded for their dedication with a 4×4 driving experience on a mountain-top track.
Six students from the Academy’s initial 2016 intake were selected for the module by their respective Michelin Auto Professional advocate programme tyre dealerships, which are also all part of the Michelin Certified Centre (MCC) network.
Promising tyre fitters from around the UK and Ireland have assembled in Stoke-on-Trent for the launch of Michelin’s 2016 Tyre Academy course. The 10 fitters, selected from dealerships within the Michelin Certified Centre (MCC) network, were invited to the manufacturer’s UK headquarters for the first Tyre Academy module, which combined classroom and workshop-based education at Michelin’s dedicated training centre.
One junction along the A500 from its UK headquarters in Stoke-on-Trent, the Michelin Training Centre is a point of reference for just about every point of the tyre industry. Offering a portfolio consisting of more than 100 training courses, the centre covers technical product training in the car, motorcycle, industrial, truck and agricultural tyre segments, as well as technical information for police and “tyre forensics”, and management and sales training appropriate for the industry. Many of the courses offered also include City & Guilds and REACT accreditation, giving attendees the backing of external qualifications on top of training coming from one of the few brands to achieve total recognition. Tyrepress toured the Stoke-on-Trent centre with its manager Charly Bailey, who explained the litany of tyre business knowledge available to those attending the MTC’s courses: “Sometimes when you’re really busy in a workshop you don’t get the chance to ask a question.”
Staff from the Michelin Training Centre in Stoke-on-Trent recently held their third agricultural tyre fitting course in Scotland in just over 12 months, following unprecedented demand from local dealers.