Toyo Tires has renewed its partnership with European Athletics. The tyre maker will continue be an official partner until at least 2027 after signing another four-year deal. Toyo first became an Official Partner of European Athletics ahead of the Berlin 2018 European Athletics Championships, meaning the new deal will see it complete a decade-long commitment.
This year, the European Athletics Championships take place in Munich, Germany between 11 and 21 August and will host some 4,700 athletes from 50 nations. Toyo Tires is supporting the event as a partner.
Some 600 athletes from across Europe are heading to Toruń, Poland for the European Athletics Indoor Championships 2021, which will take place between 5 and 7 March. Toyo Tires returns as an official partner, continuing the relationship that began at the event held in Berlin three years ago.
Toyo Tires continues to support world-class athletics, at the Diamond League AG Memorial Van Damme event in Brussels on 4 September. The tyre manufacturer expects the live broadcast to reach a wide global audience thanks to the meet’s attractive programme of events and the presence of many stars of athletics. These include British four-time Olympic champion Mo Farah, who is hoping to set a new One Hour World Record. A live DJ will provide a different soundtrack, with no crowd due to Covid-19 pandemic restrictions.
Toyo Tires has extended its Official Partner association with European Athletics at major European Athletics events until 2023. The tyre manufacturer became an Official Partner ahead of the 2018 European Athletics Championships in Berlin last August, continuing with the 2019 European Athletics Indoor Championships. Now it will remain an Official Partner for the 2020 (Paris) and 2022 European Athletics Championships, as well as the 2021 (Torun) and 2023 European Athletics Indoor Championships.
Following their successful participation in the European Athletics Championships in Berlin, Toyo Tires have extended their partnership to their next premier event, the European Athletics Indoor Championships in Glasgow.
The 35th edition of the European Indoor Championships, taking place from March 1 to 3, are the pinnacle of this year’s European Athletics program. Elite athletes have the chance to compete in the most important European Athletics event in 2019 and become the new European Indoor Champion. More than 600 athletes from 50 nations will participate at the Emirates Arena.
Toyo Tire Europe has become a National Partner of the International Association of Athletics Federations (IAAF) World Indoor Championships, Birmingham 2018.
Following their successful partnership with the IAAF World Championships London 2017, Toyo Tires have enhanced their National Partner agreement with the IAAF World Indoor Championships Birmingham 2018, by adding the Toyo Tires logo to the athletes’ bibs.