Toyo Sponsors World Cup Ski Jump Final
Toyo tyres is sponsor of the World Final of the FIS Ski Jumping World Cup, which will take place in Planica, Slovenia between 19 and 22 March through Slovenian distributor, Span. According to the tyre company, the final is the biggest sports event in Slovenia attracting an audience of over 57,000 in 2008. In addition, two million viewers watch the final on TV around the World. Competitors come not just from the traditional Scandinavian countries but from all over Europe and beyond including Russia and Japan.
Sponsorship brings with it coverage from the giant signs (positioned to give the brand maximum publicity) and TV time on most of the major TV channels broadcasting in Europe including the BBC, CNN and Eurosport.