Kinforest offers BC label and up to 100 sizes in run-flat
Kinforest Tyre Co. Ltd. – a Chinese company whose brand portfolio (led by Kinforest) is imported in the UK by various wholesalers including Micheldever – were promoting the performance of their products during the Citexpo show in Shanghai.
Continue Reading
Crown Tyre launches Evermax brand
As well as raising the profile of its brands in general, Crown Tyre launched its new Evermax brand at Citexpo. According to company representatives, the parent brand Crown Tyre is offering “several new products under its existing Gremax brand, but is also introducing the Evermax name as well.
Continue Reading
Membat’s CC-rated tyre offering experiencing sales growth in Europe and beyond
Spanish-based Membat exhibited at Citexpo for the third time this year. The company, which has been in business 10 years now, established its Membat private brand five years back. Demonstrating its private brand pedigree, the company owns the brand name, the moulds and has registered its patterns, which the firm is proud to say are designed in Spain. Production of Membat tyres began in 2012 and so these tyres are therefore entering the third year of manufacturing now.
Continue Reading
Altenzo: 245/25 R22 launch at Citexpo is a ‘world first’
The Altenzo tyre brand, which is owned by Chinese alloy wheel maker PDW Group, used Citexpo 2014 as the platform for a world-first addition to its UHP range. The show saw the long-awaited release of the Altenzo Sports Comforter in 245/25 R22, which according to the company makes the firm the first in the world to make this size available for mass production.
Continue Reading
Tyre trade plays to gender stereotypes, says audio branding firm
Tyre businesses still play to traditional gender stereotypes, according to new research. A study conducted by PH Media Group has found the typical voice profile used by firms in their audio branding is male and aged 35 to 45. The most popular voice is also friendly and upbeat in tone, helping to convey a sense of reliable service, while instilling a positive attitude in customers. None of this will come as a surprise, given typical perceptions of the industry but audio branding specialist PH Media Group advises tyre firms to consider breaking with stereotypes where appropriate and choose branding that reflects an increasingly diverse customer base.
Continue Reading
Bridgestone begins producing guayule-sourced natural rubber
The ribbon was cut on Bridgestone Americas’ brand new Biorubber Process Research Center on the morning of 22 September, and with the official opening of this Mesa, Arizona-based 10 acre (4 hectare) research and innovation centre, the company moves a further step forward in its efforts to extract natural rubber from guayule.
Continue Reading
Falken offers on/off-road truck tyres to UK mixed use operators
Falken is bringing its latest on/off-road truck tyres to the UK. The Sumitomo brand says it is building on the popularity of its products in the construction sector in the US, where the M+S marked and regroovable GI388 and GI378 tyres are already available. Falken is targeting operators seeking affordable yet resilient truck tyres, versatile enough to cope with the growing market demand for mixed usage on a daily basis.
Continue Reading
Marangoni workshop backs launch of Ringtread Blackline
Marangoni Retreading Systems has hosted an event dedicated to its premium retread line: Ringtread Blackline. 25 customers from throughout Europe were selected as the most important representatives of the Ringtread System Network, meeting in Germany, nearby Henstedt Ulzburg.
Continue Reading
How PCL is improving the standard of inflation technology in China
Following the news that PCL couplings will now no longer be gold in colour, Tyres & Accessories visited the company’s Sheffield manufacturing. After this – in order to get a more global perspective – T&A visited PCL’s China operation and interviewed local general manager Robert Wang. China is, of course, a key growth market for many in the automotive and automotive aftermarket industries who are seeking to capitalise on the country’s strong manufacturing base, huge population and growing middle class. PCL is no-different, having relatively recently established its Shanghai operation as a means of getting a foothold in China. However it is also a complex market where market saturation and counterfeiting are barriers to entry and development.
Continue Reading
SRI meets 50% less rolling resistance goal with latest Enasave tyre
This month, Sumitomo Rubber Industries (SRI) has launched a new flagship product for its Enasave series of fuel efficient tyres, albeit only in the Japanese market. The Dunlop-brand Enasave Next has been introduced in size 195/65R15 91H and has achieved the coveted ‘AAA-a’ rank under the Japanese tyre label, the highest rating possible for rolling resistance and wet grip. SRI says the new tyre has 50 per cent lower rolling resistance than the standard Japanese replacement market Dunlop tyre in 2008, the year it set out to achieve this goal.
Continue Reading
Don’t miss 5 November awards nomination deadline, says TyreSafe
Remember, remember the fifth of November...TyreSafe has issued a reminder to tyre retailers, manufacturers, car companies and other organisations with an involvement in tyre safety to submit their entries into this year’s TyreSafe awards ahead of the 5 November deadline.
Continue Reading
