Falken Tyre becomes Liverpool FC partner

Monday 17th July 2017 | 0 Comments

 
(l-r) Sumitomo Rubber Industries’ director and senior executive officer Satoru Yamamoto, Liverpool FC’s CEO Peter Moore, Daniel Sturridge, Nathaniel Clyne, Mohamed Salah, Joël Matip & Billy Hogan, Liverpool FC's chief commercial officer and managing director celebrate the new partnership
(l-r) Sumitomo Rubber Industries’ director and senior executive officer Satoru Yamamoto, Liverpool FC’s CEO Peter Moore, Daniel Sturridge, Nathaniel Clyne, Mohamed Salah, Joël Matip & Billy Hogan, Liverpool FC's chief commercial officer and managing director celebrate the new partnership

Liverpool FC has a new global partner and official tyre partner. Following the end of its arrangement with Maxxis, which began in 2009 and concluded at the end of the 2016/17 season, the club has entered into a multi-year collaboration with Falken Tyre.

“The partnership will see the two brands work together to create unique experiences for fans and customers alike while opening further growth opportunities in Falken’s key global markets,” writes Falken Tyre Europe in a statement. “Utilising the world-class appeal of Liverpool FC, and putting the passion of the Club’s fans at the heart of the partnership, Falken will create initiatives that bring the Club’s fans closer to the action. Falken will also benefit from a range of marketing and promotional rights, including digital and social media support, pitch-side LED branding, stadium branding and access to Liverpool FC’s players and legends.”

Commenting on the partnership, Billy Hogan, chief commercial officer and managing director at Liverpool Football Club said: “We are proud to partner with Falken and are pleased to welcome them to the LFC family as a global partner. Falken has a great synergy with the club and it shares our values in terms of attitude and performance. We very much look forward to working together on this partnership.”

Markus Bögner, chief operating officer of Falken Tyre Europe, added: “We’re delighted to partner with a football club as prestigious as Liverpool FC. We both believe in an exciting future and we look forward to working together to reward and recognise our customers, as well as connecting with more fans across all channels, including our trade and retail partners. This partnership marks another milestone of our integrated football strategy. At the core, it is built around the combination of in-stadium branding, quality time and experiences for dealers and simultaneously covering the football TV broadcast for Falken advertising in our key markets throughout Europe.”

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Category: Company News, UK News