Bridgestone has announced a new campaign that invites its partners to participate in building a stronger society. Called ‘A Layered Journey’, the campaign highlights the ways Bridgestone is incorporating sustainability in its value chain with a focus upon its commitment to sustainable procurement of natural rubber.
We can expect a flurry of business card printing and updates to LinkedIn profiles at Bridgestone in the near future following the announcement of several key appointments in the Americas and Asia Pacific regions. These latest executive management changes follow those announced in December 2019.
Bridgestone is making its first-ever appearance at the annual Consumer Electronics Show (CES) in Las Vegas. The company is using an interactive display to demonstrate its mobility solutions for current mobility and future autonomous vehicles. They focus on extended mobility, improved safety and increased efficiency.
Bridgestone Americas has named TJ Higgins its group president, Americas Tire Business. Higgins starts in this newly-created role on 16 September and takes responsibility for sales of all tyre-led businesses across the Americas region, including the company’s large integrated consumer and commercial tyre businesses.