Tire Industry Project CEOs reaffirm commitment to sustainability research

CEOs of 11 leading tyre manufacturers met to review progress and confirm the ongoing mandate of the leading global forum for tyre manufacturers on sustainability issues – the Tire Industry Project.

Founded in 2005, the Tire Industry Project (TIP) is a global CEO-led initiative undertaken by leading tyre manufacturing companies to research potential human health and environmental impacts of tyres throughout their lifecycle. TIP operates under the umbrella of the World Business Council for Sustainable Development (WBCSD) and is co-chaired by Bridgestone, Goodyear, and Michelin.

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