While the Tirebuyer.com name is not being phased out, across the Atlantic, Treadsy’s role as an online white-label solution for tyre retailers across North America is increasing as the solution seeks to maximise both the online presence and service offering of tyre retailers. The e-commerce tyre platform is already home to the US’s largest network of 18,000 tyre installation locations including mobile vans. Moving forward, the focus of the business will shift to “powering capabilities of others in tyre retailing”.
Tirebuyer.com has been ranked first place by Newsweek in its Statista-powered search for the best customer service experience relating to online tyre buying in the United States. With a score of 8.50 out of 10, Tirebuyer was comfortably ahead of second placed Detroit Wheel and Tire (8.14) as we all third-placed Tire Rack (8.12). And while it is comparing apples and oranges, Tirebuyer also outshone other well-known names in different by not unrelated categories – none of which scored higher than 8.45.
Just a few months after Halfords announced that it has entered the B2B software market by making American Tire Distributors Inc. (ATD) the first customer of Halfords’ Avayler proprietary multiple location “service delivery” software, Michael Welch reports that he has been collaborating with Halfords in a bid to find out more about Avayler.
Halfords has entered the B2B software market by making American Tire Distributors Inc. (ATD) the first customer of Halfords’ Avayler proprietary software which streamlines “service delivery for companies that operate in multiple locations.” According to Halfords, the Avayler platform will underpin ATD’s operations, supplying tyres to 80,000 garages across the US. ATD will also be the exclusive provider of the Avayler Mobile platform to the North American automotive market. ATD is one of the largest independent suppliers of tyres in the US replacement market and the part owner of Tirebuyer.com (which was established by blackcircles.com founder Mike Welch). No price details associated with the sale of the Avayler software system to ATD have yet been disclosed.
Online tyre retailers Tirebuyer and Tirescanner have merged to create a new Tirebuyer.com that will be led by president and CEO Michael Welch OBE, who formerly founded Blackcircles and then Tirescanner. ATD (American Tire Distributors), Tirebuyer’s parent company, is the largest tyre distributor in the world. The new Tirebuyer will operate over 11,000 installer partner locations across the USA. According to the company, Tirebuyer sales day one are in the high eight-figure range. “We expect to climb sales to multiple nine figures over the coming years”. There is even talk of hitting the billion-dollar turnover mark.