One of the most immediately visible tyre brands at this year’s Autosport International show was Landsail. Not only did Group Tyre member Oak Tyres take out a five times bigger stand this year, the company also sponsored the Performance Car Show, which means the brand’s name was being dropped show new releases weeks before the event and that branded hoarding adorned the Performance Car Show’s entrance. When you consider that Oak Tyres also organised a Davanti-branded stand at the show, the company was one of the most prominent tyre brands present.
Visitors to the Performance Car Show, which is presented by sponsors including Landsail Tyres, an all-new Hot Hatch Nirvana exhibit. Called Evolution of the Hot Hatch, this display will feature 10 hot hatches that have defined the genre for more than the last forty years. The display will take visitors on a wonderful journey, covering all of the key hot hatches that have moved the game on time-after-time.
Haymarket Exhibitions, organiser of the Performance Car Show, has signed up Landsail tyres as title sponsor for next year’s event. When it returns to the NEC in Birmingham between 14 and 17 January, the sport and performance car fair will be officially known as the ‘Performance Car Show presented by Landsail Tyres in association with Autocar and PistonHeads.com.’ The show takes place alongside Europe’s largest motorsport exhibition, Autospsort International.
Following its title support for the Performance Car Show, Landsail Tyres is to sponsor a team in the 2015 Mongolia Charity Rally. The rally is an epic 10,000 mile, pan-continental road trip across mountain ranges, deserts and barren and inhospitable lands, starting in London and ending in the ancient Mongol capital of Ulaanbaatar.
Landsail has launched a new UK website to showcase its growing range in the week they will present the Performance Car Show at Birmingham’s National Exhibition Centre (NEC). The new website has been developed to accommodate Landsail’s extensive range, which has expanded from 100 sizes in 2012 to 225 sizes today, and will be featured at the show. Landsail had a successful year in 2014, having acquired new dealers; accelerated investment in engineering and production; planned a new factory in Thailand; and manufactured its first aircraft tyre. The brand also made its Brityrex debut, with manufacturer Sentury Tyre.
Japanese tyre manufacturer Toyo Tires has announced the UK launch of its road-legal track tyre, the Proxes R888R. The tyre will be displayed at Autosport International, which begins tomorrow (8 January 2015). The tyre previously made its global debut at the Essen Motorshow in November.
Landsail Tyres has confirmed its sponsorship of the 2015 Performance Car Show, in association with Autocar and PistonHeads.com. The leading UK exhibition dedicated to enthusiasts of sports and performance cars, held at the National Exhibition Centre (NEC) in Birmingham, on 8-11 January 2015. The brand, manufactured by Qingdao’s Sentury Tire and distributed in the UK by Grouptyre member Oak Tyres, will communicate with visitors about the depth and breadth of its range, with high performance, ultra high performance, and SUV fitments. The manufacturer, founded in 2009, has been moving to differentiate itself in a populous field of Chinese tyre brands selling into the UK. At the beginning of December it stated that it would offer tyres for magazine testing to prove the quality of its products, having presented some eye-catching European tyre labels at its Reifen debut.