Goodyear Farm Tires’ European growth has continued in the first full year of trading since the brand’s return to Europe. Manufactured by Titan International, which purchased the European licence for the brand in Europe in 2015, the agricultural tyre supplier has outlined plans to continue its European expansion next year. Agricultural tyres have remained more resilient than almost any other tyre segment despite the pandemic. The Goodyear Farm Tires portfolio was boosted by eight additional tread patterns and 65 new tyre sizes, helping to support its volume growth, and Titan will add a new versatile tyre described as an agriculture, turf and industrial hybrid in 2021.
Goodyear Farm Tires is extending its warranty for product workmanship and material from eight to 10 years on its entire radial range. The extended warranty will apply across the UK and Europe. Lindsay Hart, European tyre sales director for Goodyear Farm Tires, said: “We are committed to providing the best possible product and service to our customers and this is the next phase of that.
The biggest tractor in the world, the 1,100hp Big Bud 16V-747 has taken advantage of Goodyear Farm Tires’ low sidewall (LSW) technology, after it was given its first tyre change since 1977. The Titan International agricultural tyre brand supplied Big Bud with 1400/30R46 tyres, fitting eight new rims and tyres. The giant tractor is housed at the Heartland Museum in Clarion, Iowa, its home for the last seven years.
Titan International has been manufacturing Goodyear Farm Tires in USA for more than a decade. It returned to the European and UK markets last year after Titan purchased the licence. It has also made a significant investment in new plant and equipment to manufacture tyres specifically for the UK and European markets. Lindsay Hart, tyre sales director at Titan Europe and Goodyear Farm Tires, gave Tyres & Accessories an insight into demand for agricultural tyres during the Covid-19 crisis.
Although a number of UK-based agricultural shows have been postponed during the COVID-19 outbreak, Goodyear Farm Tires has found an innovative solution to keep the wheels turning on one traditional show highlight for the farming community. The brand, which returned to the UK and European markets in 2019, has staged its own virtual vintage tractor show during lockdown.
Micheldever group company Protyre is once again distributing Goodyear agricultural tyres within the UK market. It will supply the Goodyear Farm Tires range from its 20 agricultural centres across the country; it already reports high levels of customer interest from Protyre outlets in areas such as Cumbria, Pembrokeshire, Derbyshire, Bristol and Essex.
Grandad fitted Goodyear, your father fitted Goodyear, and now you can too, again: After being largely absent for five years, this year the Goodyear name returned to UK and European agricultural markets.