Launches, network expansion to support continued Goodyear Farm Tyres growth
Goodyear Farm Tires’ European growth has continued in the first full year of trading since the brand’s return to Europe. Manufactured by Titan International, which purchased the European licence for the brand in Europe in 2015, the agricultural tyre supplier has outlined plans to continue its European expansion next year. Agricultural tyres have remained more resilient than almost any other tyre segment despite the pandemic. The Goodyear Farm Tires portfolio was boosted by eight additional tread patterns and 65 new tyre sizes, helping to support its volume growth, and Titan will add a new versatile tyre described as an agriculture, turf and industrial hybrid in 2021.