Titan International has been manufacturing Goodyear Farm Tires in USA for more than a decade. It returned to the European and UK markets last year after Titan purchased the licence. It has also made a significant investment in new plant and equipment to manufacture tyres specifically for the UK and European markets. Lindsay Hart, tyre sales director at Titan Europe and Goodyear Farm Tires, gave Tyres & Accessories an insight into demand for agricultural tyres during the Covid-19 crisis.
Although a number of UK-based agricultural shows have been postponed during the COVID-19 outbreak, Goodyear Farm Tires has found an innovative solution to keep the wheels turning on one traditional show highlight for the farming community. The brand, which returned to the UK and European markets in 2019, has staged its own virtual vintage tractor show during lockdown.
Titan International, Inc., manufacturer of the Titan tyre brands as well as the Goodyear agricultural tyre lines sold in the UK, Europe and North America, says its plants are operating as normal during the COVID-19 crisis. The company describes its decision to maintain production as a “commitment to keeping its US manufacturing facilities operating as normal in order to support the food and agriculture industry.”
Micheldever group company Protyre is once again distributing Goodyear agricultural tyres within the UK market. It will supply the Goodyear Farm Tires range from its 20 agricultural centres across the country; it already reports high levels of customer interest from Protyre outlets in areas such as Cumbria, Pembrokeshire, Derbyshire, Bristol and Essex.
Grandad fitted Goodyear, your father fitted Goodyear, and now you can too, again: After being largely absent for five years, this year the Goodyear name returned to UK and European agricultural markets.