Zhongce Rubber Group Co., Ltd (ZC Rubber) has opened a facility in Germany to support its global original equipment development and to work with key OE accounts in the region. The Europe Technical Center (ETC) is located in Hannover and began operations on 1 November. Two key members of the team, Martin Wells and Jörn Tietjens, join the company from Giti Tire and bring with them considerable OE experience, particularly with Volkswagen Group.
Changan, one of China’s top-selling domestic automotive brands, has unveiled its first all-electric model, the C385. Zhongce Rubber Group (ZC Rubber) is supplying original equipment tyres to the new electric Changan, which will wear the SU318a all-season tyre in size 245/45 R19.
Although present with its Goodride, Golden Crown and Westlake brands at The Tire Cologne, Richard Li stressed that the main focus for the Zhongce Rubber Group (ZC Rubber) during the show was upon the last of the trio. Westlake is, explained the assistant general manager and marketing director, the tyre maker’s “flagship brand in Europe.”
Westlake tyre has struck a sponsorship deal with Major League Baseball’s San Diego Padres for the 2018 and 2019 seasons together with its US distributor, Tireco Inc. The sponsorship includes a signage package, on-site activation and hospitality opportunities for dealers and VIPs, aiming to improve the brand image and brand influence in the local market.
Representatives of the Westlake truck tyre brand in the UK have announced plans to appoint between eight and 10 UK-based agents for the brand produced by leading Chinese tyre manufacturer Hangzhou Zhongce Rubber.
According to the company, the new distribution network will be comprised of partners that are independent, established commercial retread processers, retailers, tyre repairers or casing dealers. Once the right partners are identified Westlake is understood to be offering to agree “appropriate and exclusive territory” such as North East, North West with the right companies.