Updated Bridgestone Europe environmental report now available
The 2011 edition of Bridgestone Europe’s “Environmental Commitment and Performance” report has been released, and in addition to updating consumption and emissions data for European manufacturing operations, the company has introduced this latest report with an overview of its environmental strategies. These, according to the report, centre on three main objectives – being in harmony with nature, valuing natural resources and reducing CO2 emissions. The report also explains that Bridgestone Europe intends to implement its environmental mission through two core strategies, namely a commitment to open environmental communication and the implementation of TEAMS, a Total Environmental Advanced Management System.
The main body of the report presents the environmental impact of Bridgestone products and manufacturing processes based on the ETRMA’s Life Cycle Assessment (LCA), covering the whole life of the product: At present the ‘use’ phase of a tyre’s lifecycle is said to account for no less than 84 per cent of its environmental impact, while raw materials accounts for 10 per cent and tyre production and end of life tyres each account for three per cent.
The report also adds content on the upcoming European tyre labelling legislation – an event Gianluca Tosatti, Bridgestone’s European regulations and environmental affairs manager, refers to as an “epic change” – as well as Bridgestone’s Ecopia tyre range and the company’s environment-related company activities in the community.
“As the report states, one of Bridgestone’s core environmental strategies is to communicate openly on environmental issues,” commented Tosatti. “This latest edition shows again that we intend to stand by our commitment.”
The release of the new report follows Bridgestone’s September 2011 announcement that all its European tyre production plants had completed ISO 14001 certification – an achievement the company calls a “benchmark in the steady improvement of Bridgestone Europe environmental performance.” The 2011 report is available in electronic form on the company’s www.bridgestone.eu website.