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Michelin launches bespoke training offer to support dealer partners

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Huw Lewis Tyres has become the first Michelin Auto Professional (MAP) dealer to benefit from bespoke new training. Michelin is delivering custom on-site coaching in a ‘real-world’ environment to help advocate dealers enhance customer offer and boost sales. The new training is available to the MAP network in the UK and Ireland during 2019, with the local Michelin territory business manager working closely with owners to focus training where it can have the biggest impact.

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  4. Michelin Training Centre, MWheels collaborating to improve CV wheel safety education
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Michelin Training Centre, MWheels collaborating to improve CV wheel safety education

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MWheels’ technical experts and Michelin Training Centre are working together to further improve overall knowledge of commercial vehicle wheel safety throughout the industry. Based predominantly around hands-on workshop participation alongside traditional seminar lessons, the companies aim to provide in-depth knowledge of the wheel itself, fitting and general maintenance, wheel security, and an understanding of affiliated parts such as axles, nuts and threads.

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  4. Strong demand for agri tyre training in Scotland
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Strong demand for agri tyre training in Scotland

Staff from the Michelin Training Centre in Stoke-on-Trent recently held their third agricultural tyre fitting course in Scotland in just over 12 months, following unprecedented demand from local dealers.

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