Toyo Tires partnering Leicester City

Keishi Inoue, managing director of Toyo Tires UK and players from Leicester City

Leicester City Football Club has announced that Toyo Tires will be joining the Foxes as a Club Partner for the 2014/15 season. Toyo Tires’ club partnership will see the Japanese company enjoy a “considerable commercial presence” at King Power Stadium, while their branding will also be visible on City’s first team training wear.

Keishi Inoue, managing director of Toyo Tires UK, said: “Our partnership with Leicester City starts at a great time, because it provides a fantastic opportunity to grow our brand with a genuinely aspirational club on one of the world’s biggest sporting stages – the Premier League.

“We’re really excited about working with the Club and to developing a relationship that offers further commercial benefit to both parties as we look to break new ground in our respective fields and grow together.”

Leicester City Commercial Director Ian Flanagan said: “Toyo Tires is a brand that already has a strong sporting portfolio and we are delighted to help them further their presence in top-flight football with Leicester City.

“Their UK offices are based not far from us in Northamptonshire, providing some fantastic opportunities for them to engage with our supporters and the Leicestershire community and to benefit from the feel-good factor generated by the Club’s return to the Premier League.”

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