Landsail Tyres is the new Official Tyre Partner of Leicester City. The Sentury Tire brand has signed a multi-year deal with the Premier League football club, starting this season. The brand has excellent penetration in the UK tyre market, distributed by Grouptyre, and is present in more than 100 countries globally. It says the partnership with Leicester City is part of its strategic development plan. It will be “a core pillar of its marketing strategy.” The brand hopes to benefit from enhanced exposure across Leicester City’s digital channels as well as on matchdays at the King Power Stadium.
Chelsea became the first football club to join TyreSafe during this year’s Tyre Safety Month, and the football club has now announced that it will collaborate with its shirt sponsor, Yokohama Tyres, in a series of activities to raise awareness about tyre safety. Fans attending at this Saturday’s Premier League match between Chelsea and defending champions Leicester City will be reminded of the importance of checking their tyres.
Toyo Tire & Rubber Co., Ltd.’s Osaka head office has produced a video in support Leicester City Football Club, which the company sponsors ahead of the English Premier League’s 2016/2017 season, which starts 13 August when Leicester visits Hull.
Toyo Tire (UK) Ltd. is celebrating its official sponsorship partner’s first Premier League Title. Leicester City FC’s confirmation as this year’s champions earlier this month has been widely recognised as an odds-defying event, and this is reflected in the latest chapter of Toyo Tires’ short-video series. Titled ‘Surprising the world – Only those who keep on driving can change the world’, the video was released globally this week and depicts the fierce determination of players such as Jamie Vardy and the passion of the club’s manager, Claudio Ranieri.
Toyo Tires has announced that is has decided to renew its UK partnership with Leicester City Football Club into the 2015 and 2016 season. The partnership of Toyo Tires and Leicester City Football Club will see the Japanese company continue its commercial presence at the King Power stadium, while the distinctive blue branding will also be visible on the Foxes’ first team training wear.
Leicester City Football Club has announced that Toyo Tires will be joining the Foxes as a Club Partner for the 2014/15 season. Toyo Tires’ club partnership will see the Japanese company enjoy a “considerable commercial presence” at King Power Stadium, while their branding will also be visible on City’s first team training wear.
Keishi Inoue, managing director of Toyo Tires UK, said: “Our partnership with Leicester City starts at a great time, because it provides a fantastic opportunity to grow our brand with a genuinely aspirational club on one of the world’s biggest sporting stages – the Premier League.