Toyo Tires has announced that is has decided to renew its UK partnership with Leicester City Football Club into the 2015 and 2016 season. The partnership of Toyo Tires and Leicester City Football Club will see the Japanese company continue its commercial presence at the King Power stadium, while the distinctive blue branding will also be visible on the Foxes’ first team training wear.
Leicester City Football Club has announced that Toyo Tires will be joining the Foxes as a Club Partner for the 2014/15 season. Toyo Tires’ club partnership will see the Japanese company enjoy a “considerable commercial presence” at King Power Stadium, while their branding will also be visible on City’s first team training wear.
Keishi Inoue, managing director of Toyo Tires UK, said: “Our partnership with Leicester City starts at a great time, because it provides a fantastic opportunity to grow our brand with a genuinely aspirational club on one of the world’s biggest sporting stages – the Premier League.
Following yesterday’s news that Toyo executive Tamotsu Sakuramoto will swap his European responsibilities for Japan-based roles as of 1 January 2014, it has emerged that the move has triggered something of a reshuffle in the European and UK operations.