Avon will be the Official Tyre of Everton in the 2016/17 season
Avon Tyres will become the Official Tyre of Everton Football Club in the Barclays Premier League 2016/17 season, with three other partnerships giving the brand exposure at every professional level of the sport in the UK. The brand joins its sister Cooper brand in football sponsorship, the latter having been the Official Tyre of Arsenal for the last two seasons.
In addition to the Toffees, Avon will be the Official Tyre of Derby County Football Club in the Skybet Championship, Swindon Town Football Club in Skybet League 1, and Skybet League 2 team Bristol Rovers Football Club. The British brand will have a presence at each of the clubs’ grounds, with branding around the stadiums, primarily on pitch-side advertising hoardings.
Strategically aligning itself with selected clubs across the country, Avon Tyres aims to increase brand awareness within its key UK market. After researching various sponsorship opportunities in the world of sport, football was selected as the number one choice, based on aggregate reach and visibility.
Sarah McRoberts, European marketing communications manager for Avon Tyres, commented, “Our aim with these deals is to reach a wider audience for the Avon Tyres brand in the UK. Football is by far and away the most popular sport in the country so it provides the perfect platform for us to reach a large number of potential new customers.
“By partnering with teams throughout the Football League pyramid, we will engage with fans at every level of the game. We’re excited about our new partnerships and Avon’s presence in English football.”
Category: UK News