Vredestein has launched an upgraded winter car tyre, rebranding its Snowtrac range for the cold weather segment. The new tyre, the Vredestein Wintrac, was scheduled to be launched at The Tire Cologne. Due to that event’s cancellation, the new tyre is also entering the market as the brand’s first ever virtual launch. Vredestein says the tyre is “more suitable for current European winters.” Accordingly its engineers have improved the winter range’s performance in all types of wet conditions. It also continues to drive well on snow, it adds.