Tag: Simon Hiorns

Protyre dips toe in Scottish water with Denton Tyre acquisition

Protyre dips toe in Scottish water with Denton Tyre acquisition

28th July 2016 | 0 Comments

Micheldever Tyre Services reports its acquisition of a “much respected family business.” Denton Tyre Centre, which operates two outlets in Carlisle and one in Dumfries and fits 100,000 tyres a year, has joined the company’s Protyre retail division. The Dumfries outlet becomes Protyre’s first in Scotland.

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Protyre increases size and quality with modern tyre retail insights

Protyre increases size and quality with modern tyre retail insights

3rd August 2015 | 0 Comments

Following on from our recent interview with national wholesaler Micheldever’s Alan Baldwin, Tyres & Accessories met with Protyre retail director Simon Hiorns at the company’s Warwick branch to find out more about the marketing and technology parallels that can be drawn between the two companies. Doing confirmed that the company’s growth path is continuing, but the firm’s CRM technology and marketing strategy mean it is a question of quality as well as quantity.

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Protyre Motorsport becomes Michelin Formula E global tyre supply partner

Protyre Motorsport becomes Michelin Formula E global tyre supply partner

12th September 2014 | 0 Comments

Michelin has named Protyre Motorsport as its global tyre supply partner in the inaugural FIA Formula E championship. The Winchester based firm will supply and service the Michelin Pilot Sport EV tyre, which has been specially developed for the series. Protyre experts will co-ordinate logistics and trackside assistance to all teams over the 10 rounds of the innovative series.

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Tyre Safety Month 2014 launches

Tyre Safety Month 2014 launches

5th August 2014 | 0 Comments

The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.

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