A new YouGov survey commissioned by Protyre suggests that over 30 per cent of parents could be using dangerous tyres to ferry around their children. The online survey marks this year’s Tyre Safety Month campaign from TyreSafe and its members. Simon Hiorns, Protyre retail director, said that the findings “raise concerns about how much the public are taking on board the importance of tyre safety.” He added that the company wants to “remind parents and motorists generally that tyre safety is just as important as things like seat belts and child car seats.” Protyre also revealed that the proportion of tyres demounted at its branches below the legal tread depth continues to be above 50 per cent. This, it states, shows that the need for tyre professionals to communicate the importance of checking tyre safety remains high.
Micheldever Tyre and Auto Services in Winchester has been named Pirelli 4×4 Key Dealer of the Year for a third time in the award’s five-year history. Pirelli UK commercial director, Jason Sugden congratulated the branch, saying the brand’s audit “is designed to really test the knowledge of the depot and to receive a winning score is testament to all the team and their hard work.”
Micheldever Tyre Services reports its acquisition of a “much respected family business.” Denton Tyre Centre, which operates two outlets in Carlisle and one in Dumfries and fits 100,000 tyres a year, has joined the company’s Protyre retail division. The Dumfries outlet becomes Protyre’s first in Scotland.
Following on from our recent interview with national wholesaler Micheldever’s Alan Baldwin, Tyres & Accessories met with Protyre retail director Simon Hiorns at the company’s Warwick branch to find out more about the marketing and technology parallels that can be drawn between the two companies. Doing confirmed that the company’s growth path is continuing, but the firm’s CRM technology and marketing strategy mean it is a question of quality as well as quantity.
Michelin has named Protyre Motorsport as its global tyre supply partner in the inaugural FIA Formula E championship. The Winchester based firm will supply and service the Michelin Pilot Sport EV tyre, which has been specially developed for the series. Protyre experts will co-ordinate logistics and trackside assistance to all teams over the 10 rounds of the innovative series.
The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.