Tag: Real Madrid

Hankook signs global partnership with Real Madrid

Hankook signs global partnership with Real Madrid

31st August 2016 | 0 Comments

Hankook has signed a three-season global partnership contract with Real Madrid. The deal, which began in July 2016, was marked by a contract signing at the globally famous team’s Santiago Bernabéu stadium, where Hankook’s advertising has been visible on perimeter hoardings in 2016/17 season home games. Hankook Tire worldwide president and CEO Hyun Shick Cho and Real Madrid CF president Florentino Pérez were joined by members of the first team squad for the occasion. The Korean manufacturer said the partnership adds 450 million Real Madrid fans from different global markets, allowing Hankook to strengthen its engagement and reach out to consumers around the world.

Continue Reading

Hankook signs three-year global Real Madrid partnership

Hankook signs three-year global Real Madrid partnership

30th June 2016 | 0 Comments

Hankook has signed a global partnership contract with Real Madrid CF. The contract starts from July 2016 and is set to last three seasons. By virtue of the deal, Hankook aims to add some 450 million Real Madrid fans from different global markets such as the Asian Pacific region including China, Latin America, and of course Europe. As well as perimeter advertising during all home games at the football club’s Santiago Bernabéu stadium, Hankook will have access to a range of further global marketing rights.

Continue Reading

Buy subscriptions, premium industry reports, and business directory entries in our shop. | Dismiss

[ + ]