Fans of Czech First League club FK Mladá Boleslav will see a lot more of Kumho Tyre in future. As exclusive tyre partner for the coming three years, Kumho Tyre gains a logo presence on the back of players’ shirts and the front of their shorts during all First League and cup matches as well as on digital signage along the length of the playing field. The sponsorship arrangement also covers hospitality options and a presence within the club’s media activities.
Kumho Tyre is the new Premium Partner for German football club Bayer 04 Leverkusen and, for the annual DFB Cup knockout competition, sleeve partner. The two-year partnership between the tyre maker and football club got underway on Saturday when the Bayer 04 players took to the field in their new kit for the first round of the DFB Cup, a match that saw them defeat Alemannia Achen by four goals to one.