Goodyear has appointed Kate Rock-Rees as its new head of external communications EMEA. In her new position, Rock-Rees will be responsible for proactively shaping the corporate reputation strategy for the EMEA region, the company states. She will also become “a steward of Goodyear’s corporate brand-building initiatives,” the company adds. Such initiatives include Goodyear’s Better Future corporate responsibility programme.
Goodyear supported October’s Tyre Safety Month by checking the tyre treads of more than 850 vehicles on Birmingham Business Park, supported by local tyre and autocare centre, HiQ Easy Autos. A team of eight trained Goodyear and HiQ Easy Autos employees took to the car parks of several businesses on the park including Rolls Royce, Arval, Adecco and SSP to measure the tread depths on vehicles, leaving an advice leaflet on every car checked.
UK traffic volumes are rising at unprecedented rates, and Goodyear Tyres UK has examined the impact the resulting congestion is having on everyday British lives. The stress of getting stuck in traffic is having such a profound impact on wellbeing that nearly half (46 per cent) of those surveyed would consider changing their job as a result. Not only that, but with driverless vehicles promising to alter the traffic equation by making commutes more convenient, 40 per cent would consider giving up their city life to move to the suburbs.
With the Met Office issuing yellow warnings for icy patches and snow, driving conditions are set to deteriorate and there could be severe disruption to the daily commute. According to research commissioned by Goodyear Tyres UK, over half (53 per cent) of motorists surveyed say they find driving in the snow and ice nerve-racking, with a further 48 per cent listing de-icing wind screens in the mornings as a problem.