At the 20th anniversary of BMW Motorrad Days (4-6 July), Dunlop and Avon will feature their wide range of motorcycle tyres for the Bavarian manufacturer’s models. The rider event, taking place at the south Germany skiing resort Garmisch-Partenkirchen, will give attendees the opportunity to test out the latest bikes alongside live music, performances and stunt shows. Goodyear will present key products from its two motorcycle tyre brands, continuing a promotional strategy since Avon was added to its brand roster in 2022. The brands have exhibited together at motorcycle shows such as EICMA, the MCN London Motorcycle Show, and the Salon du 2 Roues in Paris. Goodyear launched a new brand identity for Avon earlier in 2025 with the tagline, ‘Made to be different’.