The Parts Alliance says the move to reintroduce the Bendix brand of braking products to the UK aftermarket first announced late last year is continuing to gather pace. Reinforcing its positioning of the Bendix braking product range as a quality brand, all brake discs are supplied coated and come with a three-year or 40,000-kilometre warranty.
The Parts Alliance will send 25 garages on luxury mini-breaks to a host of top European cities in its biggest ever promotion. Campaign scratch cards will be included with all sets of Delphi and Bendix brake pads supplied during March and April.
GSF Car Parts’s programme to reintroduce Bendix brakes to the UK aftermarket is running ahead of schedule. The Parts Alliance, GSF’s parent company, announced a long term exclusive Western European distribution agreement for the Bendix braking brand back in October last year. Since then, GSF Car Parts has been building the range of brake pads and brake discs available for popular UK vehicle applications.
The Parts Alliance has secured a long-term exclusive Western European distribution agreement to sell the Bendix brand of braking products. The agreement covers a full range of light vehicle aftermarket product categories. The company will initially focus on friction material products used in braking systems. GSF Car Parts, a subsidiary of The Parts Alliance, has a long history selling Bendix braking products in the UK. The new marketing programme will highlight Bendix’s historical reputation for quality, and the benefits of increasing quality options for the consumer in deciding between replacement parts.