Kenda Tires embarks on Serie A advertising campaign
Kenda Tires will be promoting its brand on LED perimeter boards within the stadiums of leading Italian Serie A football teams Fiorentina, Lazio Rome, Sampdoria Genua, Udinese Calcio and CFC Genua. According to the contract with Serie A marketer Infront, Kendas advertising will be displayed on all four sides of the playing field. Advertising in Italys top league is expected to allow Kenda to reach not only the fans attending the matches, but also millions of TV viewers via SKY Italia Go, Mediaset Premium, and Italys biggest club channel, the Juventus channel.
Continue ReadingDriveRight offers caliper profile data
DriveRight is promoting its database of CAD drawings and other brake caliper data for all the latest models and post-production vehicles. According to the company, the system, which is pitched at wheel manufacturers amongst others, covers “almost all vehicles”.
Continue ReadingJust Easy Tools returns to Essen with new products
Two years ago Just Easy Tools - a Danish manufacturer and inventor of tyre manipulators and wheel service Equipment - introduced a special three-point gripping mechanism for safe and effective tyre handling during Reifen 2014. The company returns for the 2016 show and gave Tyres & Accessories this interview with Just Easy Tools CEO, Lars Jorgensen.
Continue ReadingNATRE announces education conference programme
The North American Tire & Retread Expo is being held in New Orleans from 19 to 21 April. An education conference is being held alongside the exhibition in the mornings and the organisers have just revealed the programme schedule.
Continue ReadingKBT Tyres new official Magna Tyres partner
On 3 March Magna Tyres announced that Kevin Burke, managing director of KBT Tyres in Athenry, Ireland signed a partnership agreement for the distribution of Magna Tyres and MTP Tyres in Ireland.
Continue ReadingInfinity welcomes Ecosis ADAC top noise comfort ranking
Infinity executives have welcomed recent ADAC test results ranking its Ecosis 185/65 R15 H tyre top for noise comfort and giving it a “good” rating for fuel consumption and wear. On this occasion ADAC selected tyres intended to be fitted to smaller town and city cars.
Continue ReadingMichelin Pilot Sport EV rises to the track challenge in Mexico
The Mexico City ePrix saw the Michelin Pilot Sport EV face a very different challenge of competing around a permanent circuit, instead of at a temporary city-centre facility, as has been the case since the inaugural Formula E race in Beijing, in September 2014. Previous venues have ranged from street tracks to public parks (as in London) and airfield runways (Berlin), but Mexico City chose the Autodromo Hermanos Rodriguez and in the infield of a baseball stadium to stage its round of the FIA Formula E Championship.
Continue ReadingEuropean rubber associations join up for information campaign
The rubber industry associations of Belgium, Finland, France, Germany, Italy, the Netherlands, and Spain with the support of the European Tyre and Rubber Manufacturers Association (ETRMA) have launched a campaign providing information on the general rubber goods (GRG) industry and the challenges it is facing.
Continue ReadingYokohama introducing Chelsea Captain John Terry to Chinese fans
On 21 March The Yokohama Rubber Co., Ltd., will be introducing John Terry, the captain of the Barclays Premier League Champions Chelsea Football Club, to Chinese football fans at an event in Shanghai. According to Yokohama, which is shirt sponsor of Chelsea, the event will feature a football clinic for local high school players, followed by a press conference and an interview/talk show with the Chelsea team captain.
Continue ReadingItalmatic launches new Italrepair patch product line
Italmatic, an Italy-based leader in the production of balancing weights and tyre shop materials, reports that it recently released a complete line of patches and curing chemical products. Coming at the same time as Italmatic’s 50th anniversary, the company says it decided to strengthen the image of its products, its brand and the completeness of the range offered with a series of novelties following each other during the year. Foremost is the recently revealed TPMS sensor, Italsensor.
Continue ReadingUS tyre market to surpass 315 million units this year, says RMA
According to the latest forecast by the Rubber Manufacturers Association (RMA), total shipments of tyres in the US will exceed 315 million units this year, 0.7 per cent higher than in 2015. Furthermore, the association anticipates that passenger car tyre shipments will exceed the previous record set in 2014.
Continue ReadingIndonesia set to become main ASEAN automotive production hub, says report
There is strong evidence Indonesia will eventually replace Thailand as the main automotive production hub in the Association of Southeast Asian Nations (ASEAN), according to Markus Scherer, global automotive sector leader at Ipsos Business Consulting. This could have major implications for automotive manufacturers and suppliers as well as policy planners in both countries, Scherer said.
Continue ReadingYokohama continues US ladies’ golf sponsorship
For the third consecutive year, Yokohama Tire Corporation (YTC) is teeing it up with the Ladies Professional Golf Association (LPGA) in Prattville, Alabama. That’s where the 2016 Yokohama Tire LPGA Classic will be held 5-8 May on the Senator Course at Capitol Hill along the Robert Trent Jones (RTJ) Golf Trail.
Continue ReadingDriveRight appoints new chairman, international staff
DriveRight Data has appointed Keith Jordan as board chairman as the company expands its global operations. A recent partnership with long term financier Finance Wales is designed to facilitate strategy to strengthen the companys position of preferred supplier of fitment data to the global wheel and tyre industry, coupled with a plan to establish new business units within emerging countries and enhance its international presence in the market.
Continue ReadingBridgestone breaks ground on Wilson plant expansion
A five-year, US$164 million project to expand Bridgestone’s 42-year old Wilson passenger car tyre factory in the US state of North Carolina got officially underway yesterday with a groundbreaking ceremony at the site. During phases one and two of the investment, which will involve an investment of nearly $100 million, 167,000 square feet (approximately 15,500 square metres) of manufacturing space will be added to the plant. Daily output will rise by 3,000 tyres to 35,000 tyres a day by 2018.
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