Founded in 1914, Cooper Tires has more than a century of experience in the tire industry. Off-roading is a significant part of Cooper’s DNA; as such, the manufacturer’s off-road tires are used at the Dakar Rally and by many UK search and rescue teams. In addition, Cooper offers a comprehensive selection of SUV and CUV tires, spearheaded by the Cooper Zeon 4XS Sport, and a year-round solution with the Cooper Discoverer All Season. Using decades of motorsport experience, ex-Formula 1 driver and brand ambassador David Coulthard provides valuable input across the range. Cooper Tires is also the sole tire supplier to the FIA World Rallycross Championship.