Hankook sponsoring Bundesliga club Borussia Dortmund for 2 more years
Borussia Dortmund CEO Hans-Joachim Watzke, BVB head of sales and marketing Carsten Cramer and Dietmar Olbrich, vice-president of marketing and sales at Hankook Reifen Deutschland GmbH celebrate the partnership’s extension
German football club Borussia Dortmund (BVB) and Hankook Tire have extended their ‘champion partner’ contract until 2018. The partners’ continued collaboration was announced following BVB’s first home game of the season on 15 August.
Hankook has supported BVB since 2009, and during the tyre maker’s time as sponsor the club has won the Bundesliga championship twice (in 2010-11 and 2011-12) and also took the DFB-Pokal in 2012. The contract’s extension means the Hankook brand will continue to be displayed in BVB’s home stadium and will form part of the backdrop during press conferences and interviews. Additions to the agreement for the new contract period include the presence of the Hankook logo in the home field’s centre circle and plans to conduct numerous BVB-themed Hankook promotions and contests.
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