Bridgestone adopts Bandag as sole European premium retread brand

The Bandag brand is to be the only premium retread brand name used by Bridgestone in Europe. The company has decided to phase out the Bridgestone brand on its retreading products within our region as it considers Bandag to be the “world’s leading retread brand.” Therefore, current Bridgestone-branded pre-cured tread products will gradually be phased out in favour of Bandag-branded products.

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