Bridgestone Continues Qualitread Rebranding
The rebranding of Qualitread retreading products in Europe under the Bridgestone brand name continues in January with the renaming of the M729 drive tread and R168 trailer tread as Bridgestone Retread products. In April the Qualitread M729 EVO regional drive tyre will also join the Bridgestone Retread line-up.
These additions to the Bridgestone Retread line-up are part of Bridgestone’s new global strategy to progressively rebrand all Qualitread patterns under the Bridgestone Retread or Bandag names. Under the new strategy, the premium Bridgestone Retread range will provide the latest high-performance Bridgestone patterns and compounds to the pan-European long haul and regional transport sector – with the focus being on cost-per-kilometre and mileage contracts.
The Bandag brand will continue to offer solutions on three levels: At the top end is the Bandag Premium Application-Specific range, with a complete line-up of Bandag own patterns covering all applications and axle positions, priced just below Bridgestone Retread products. Priced slightly lower is the Bandag Standard line-up, which will be strengthened with the addition of several former Bridgestone Qualitread patterns. On a third level is the Bandag Value Line range, aimed at price sensitive operators.